Time is Illmatic

Time Is Illmatic, a documentary film that explores Nas’ 1994 debut album, Illmatic. The film is set to debut at the Tribeca Film Festival on April 16 and will hit theaters shortly after. This documentary was Directed and Produced by a friend of mine, One9, and pretty much since I made his acquaintance he has spoken about this project.

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As a hip hop fan (the 90’s was my era), I can’t wait to watch the film and for my friend, I am thrilled and excited for him to finally get to share his hard work, dedication and passion for “Time Is Illmatic” with the world! Watch the trailer below…

Time Is Illmatic is a feature length documentary film that delves deep into the making of Nas’ 1994 debut album, Illmatic, and the social conditions that influenced its creation.

Twenty years after its release, Illmatic has become a hip-hop benchmark that encapsulates the socio-political outlook, enduring spirit, and collective angst of a generation of young black men searching for their voice in America.

Time is Illmatic tracks the musical legacy of the Jones family, handed down to Nas from his jazz musician father, Olu Dara. It also examines the social conditions and environmental influences that contributed to Nas’ worldview.

Along the way, Time Is Illmatic shows how Nas—with the support of his Queensbridge neighborhood crew, the loyalty of his younger brother Jabari “Jungle” Fret, and sacrifices of his mother, Ann Jones—overcame insurmountable odds to create the greatest work of music from hip-hop’s second golden era.

With support from Ford Foundation & Tribeca Film Insitute.